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While online gambling does skew more towards younger people, and especially younger males, these activities are by no means confined to the younger generations. The extent to which in-play betting has taken hold, and the growth of esports, is also clear to see. It shows that despite the opportunities to gamble online ‘on the go’, most online gambling continues to be done at home.
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If you want to complain about a gambling business or need further help please contact us. The online survey sample is sourced through Yonder’s panel and the sample is subject to quotas in-line with those used for the Commission’s quarterly telephone survey. And as the country hopefully emerges from the worst impacts of Covid-19 and returns to something approaching normality in the months ahead, we look forward to releasing more research and statistics that help us understand how consumer gambling behaviour is affected. This will help to build up a fuller picture of consumer gambling behaviour. Operators need to consider the needs of all their customers – from those customers who non gamstop sites only play with them, through to those who are active across a larger number of accounts – to ensure they have a fuller understanding of their behaviour and where they may be susceptible to potential harm.
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While just under a fifth of 18–34-year-old online gamblers hold five or more accounts, only 5% of those aged 65 and over hold this many. Younger gamblers (aged 18-44) tend to hold more online accounts on average and use these more often than those aged 55 and over. On average, males tend to have both more online accounts than females and to use these accounts more frequently.
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